Nearly every American has insurance coverage, because of this the insurance is one of the top paying verticals. Pay Per Call expert Dave Mamane, CEO of WeCall, an agency that specializes in inbound insurance calls, explained the pros and cons of the insurance vertical.
Nearly every American has insurance coverage, because of this the insurance is one of the top paying verticals. There are various insurance policies covering various groups of people.
The insurance vertical includes:
- Health insurance
- Medicare insurance
- Life insurance
- Auto insurance
Almost every form of insurance can personally affect a family due to the need to be adequately covered and have potential hefty expenses covered.
Pay Per Call expert Dave Mamane, CEO of WeCall, an agency that specializes in inbound insurance calls, explained the pros and cons of the insurance vertical.
“It’s an evergreen category; good economy, bad economy, no seasonality to auto insurance industry. You’re also dealing with huge companies so the budgets are typically huge. The other benefit is that it’s somewhat recession proof. Good economy, bad economy everyone on the road has to have insurance. So when you consider launching a vertical or investing your time, energy or money into any particular vertical, one of the more attractive factors is definitely sustainability of the campaign, the longevity of the campaign and obviously the scalability of the campaign.
The cons would be that since you are working with such large companies, the IVRs tend to be extremely robust. Often times the legal department gets their hands on the IVR and makes the IVR very challenging. So this is a roadblock that needs to be overcome by affiliates and publishers. It can be overcome with high intent and high quality calls.”
-Dave Mamane, WeCall CEO
Contact the Ringba team to maximize your marketing efforts in the insurance vertical at sales@ringba.com.
