A
- Abandoned Call (Abandons)
- Abandonment Rate
- Above the Fold
- Account ID
- ACD – Automatic Call Distributor
- ACH – Automated Clearing House
- ACL – Average Call Length
- Ad Copy
- Ad Exchange
- Ad Network
- AdCenter (Microsoft Ads)
- Advertiser
- Advertising Manager
- AdWords (Google Ads)
- Affiliate
- Affiliate Manager
- Affiliate Marketing
- Affiliate Network
- Agency
- Agent
- Agent Productivity
- AHT – Average Handle Time
- AI – Artificial Intelligence
- Allocate Numbers
- AOV – Average Order Value
- AP – Accounts Payable
- API – Application Program Interface
- AR – Accounts Receivable
- Arbitrage
- Area Code
- ARR – Annual Recurring Revenue
- Asset
- Attribution
- Attrition Rate
- Audience
B
- B2B – Business to Business
- B2C – Business to Consumer
- Backlink
- Barge-In
- Below the Fold
- Bi-Directional (2-way) SMS
- Bi-Weekly Payments
- Big Data
- Blackhat
- Blocked Call
- Bot Traffic
- BPO – Business Process Outsourcing
- Brand
- Breakage
- Brokering
- Browser Compatibility
- Bulk Mail
- Business Analytics
- Business Intelligence
- Busy Signal
- Buyer
- Buyer ID
C
- Call Attribution
- Call Center
- Call Center Efficiency
- Call Duration
- Call Log
- Call Queue
- Call to Action
- Call Tracking
- Caller ID
- Campaign
- Campaign Assets
- Campaign ID
- Capacity
- Capacity Management
- Carrier
- Cash Flow
- Chargeback
- Churn Rate
- CLEC – Competitive Local Exchange Carrier
- Click
- Click to Call
- Click Tracking
- Clicks
- Cloaking
- COGS – Cost of Goods Sold
- Cold Transfer
- Collaboration
- Collections
- Comment Spam
- Commission
- Completed
- Compliance
- Concurrency
- Connect
- Connected
- Connection
- Contact Center
- Content Marketing
- Content Network
- Contracts
- Conversion
- Conversion Funnel
- Conversion Rate
- Converted
- Cookie
- Cookie Stuffing
- Copywriting
- Country Code
- CPA – Cost Per Action
- CPC – Cost Per Click
- CPI – Cost Per Install
- CPL – Cost Per Lead
- CPM – Cost Per Mille
- CPO – Cost Per Order
- CPS – Cost Per Sale
- Created Inventory
- Creatives
- CRM – Customer Relationship Management
- CS – Customer Service
- CTR – Click Through Rate
D
E
F
G
H
I
- ICP – Instant Caller Profile
- Idle Limit
- Image Pixel
- Impressions
- Inbound Call
- Inbound Call ID
- Inbound Number
- Inbox Emails
- Inboxed
- Incentive Alignment
- Incoming
- Incomplete
- Incorporation
- Independent Agent
- Influencer Marketing
- Insurance
- Integrations
- Interstitial
- Invoice
- IP Address – Internet Protocol Address
- ITC – International Telecommunication Union
- ITSP – Internet Telephony Service Provider
- IVR – Interactive Voice Response
- IXC – Interexchange Carrier
L
- Landline
- LCR – Least Cost Routing
- Lead Buyers
- Lead Form
- Lead Gen
- Lead Verification
- LEC – Local Exchange Carrier
- Leg
- Legal
- Liabilities
- Licensed Agents
- Likes
- Line Busy
- Link
- Link Building
- Link Spam
- Link Tokens
- Load Balancing
- Local
- Local Number
- Local Number Portability
- Long Tail Keywords
- LP – Landing Page
- LPO – Landing Page Optimization
- LTV – Lifetime Value
M
N
O
P
- Page Views
- Paid Call
- Parked Domain
- Pay Per Call
- Pay Per Call Network
- Pay Per Callers
- Payables
- Payment Terms
- Payout
- Payout Bump
- PBX – Private Business Exchange
- PCI Compliance
- Per Minute Usage
- Per Seat
- Performance Marketing
- Phone Number
- Pixel
- Platform Fees
- PO Box – Post Office Box
- Pop Under
- Pop Up
- Porting (Number Portability)
- Postback – “Postback Pixel”
- POTS – Plain Old Telephone System
- PPC – Pay Per Click
- PPCall – Pay Per Call
- PPI – Pay Per Install
- PPV – Pay Per View
- PR – Public Relations
- Pre-paid
- Predictive Dialer
- Priority
- Privacy
- Profit
- PSTN – Public Switched Telephone Network
- Publisher
- Publisher ID
- Push Notifications
R
- Rates
- Raw Call
- Receivables
- Recording – Call Recording
- Redials
- Referrers
- Registered Agent
- Registration Path
- Reporting
- Reporting – Call Reporting
- RespOrg
- Retargeting
- Retention
- Revenue
- Revshare
- Ringba Javascript Tag
- Ringing
- Ringless Voicemail
- Robocall
- ROI – Return on Investment
- Routing Plan
- RPC – Revenue Per Call
- RTB – Real Time Bidding for Ads
- RTB – Real Time Bidding for Calls
S
- SaaS – Software as a Service
- Schedule Adherence
- Search Feed
- Seat
- Seat Fees
- Segmentation
- Self-Reporting
- SEM – Search Engine Marketing
- SEO – Search Engline Optimization
- SEPA – Single Euro Payments Area
- Service
- Shares
- Short Duration Calls
- SIP – Session Initiated Protocol
- SIP Endpoint
- SIP Header
- SIP Trunk
- Slack
- SMB – Small to Medium Business
- SMS – Short Message System
- Social (Social Media)
- Speech-to-Text
- Spread
- SSL – Secure Socket Layer
- Start-Up
- Street Payout – “Street”
- Sub-Account
- SubID
- Subject
- Suppression List
- Syndication
T
- Tag Routing
- Tags
- Target
- Target ID
- Target Number
- Target Priority
- Target Timeout
- Target Weight
- Targets
- Tax Liability
- TCL – Total Call Length
- TCPA – Telephone Consumer Protection Act
- TCPA Shield
- Telco Cost
- Telco Providers
- Termination Point
- Text-to-Speech
- TFN – Telephone Number
- TFN – Toll-Free Number
- TFN Prefix
- Third Party – “3rd Party”
- Time to Call
- Time to Connect
- Toll-Free Number Portability
- Tracking Link
- Trade Show
- Traffic Sources
- Transcription
- Transparency
- Trunk
- Trunking
V
