This week’s episode of Ringba’s “Pay Per Call Report” for October 8, 2021 featuring market data and industry insights provided by OfferVault.
Top Pay Per Call Categories
The home services industry is growing at a tremendous pace and stayed in the top spot on our top categories list. Many insurance companies offer services online, but there is still a large demand for insurance policies to be explained over the phone and with open enrollment coming up that demand may increase, leaving Insurance in the second spot. Legal grew but remained in third. Personal Insurance overtook Financial Services for fourth place.
| Home Services |
| Insurance |
| Legal |
| Personal Insurance |
| Financial Services |
| Legal Services |
| Finance |
| Lawyer |
| Travel |
| Health |
Top Pay Per Call Offers
WeCall and their Medicare campaign took the top offers spot from the back to back top spot claimer: Addiction Marketing Specialists. Addiction Marketing Specialists and their 24/7 Nationwide Rehab campaign claimed second place. Live Calls Network with its auto accident campaign took third. Aragon Advertising stayed in fourth with its IRS Tax Debt relief campaign, and DigitalCalls.com claimed fifth.
Top Pay Per Call Networks
Lead Smart’s focus on home services is continuing to pay off as they remain in first place. HyperTarget Marketing remained in second. eLocal jumped up from fifth to overtake MarketCall for third place. Aragon Advertising took fifth place.
This week, all 5 of the top 5 top pay per call networks are all Ringba customers.
We’d like to thank our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the latest changes in the pay per call industry.
| Lead Smart |
| HyperTarget Marketing |
| eLocal |
| MarketCall |
| Aragon Advertising |
| Digital Market Media |
| Live Calls Network |
| Astoria Company |
| American Classified Services |
| Offerglobe |
Pay Per Call Trends
For more market insights, we turn to our industry expert Alex Shkarupa, Senior Affiliate Manager at MarketCall.
“What makes a network trustworthy to a buyer?”
The first one is the transparency to the buyer, transparency in how the calls are generated, what traffic sources are used and showing the materials that are used to the buyer. Maintaining the quality of calls, affiliate networks should always be in contact with the buyer to get the CPA reports and check to see what sources are working best. Affiliate networks should meet the requirements of the networks, monthly and quarterly.
– Alex Shkarupa, Senior Affiliate Manager at MarketCall
For the full interview, click here.
News and Announcements
We hope you’re enjoying the trade show season as much as we are! We had a blast at InsureTech Connect and we can’t wait to see you at the next event.
We’ll be back in Vegas for Leadscon from October 21st through the 22nd at booth 406. Reach out to your representative for an invite to our client dinner.
Stay tuned in the coming weeks for more information about Affiliate Summit West happening in Vegas.
Pay Per Call Opportunities
BrokerCalls is a performance-based agency working in multiple verticals like insurance, finance, and home services to name a few. We are looking for publishers generating true inbound calls in U65 Health Insurance, O65 Medicare, Auto Insurance (Insured & UnInsured), Debt Settlement, Credit Repair, and Flights. If you’re interested, please reach out to your Ringba representative or send an email to sales@ringba.com for further details.
Pay Per Call Careers
MarketCall is looking to hire a Business Development Representative. Marketcall provides marketing and lead generation services for companies across several industries. Experience in digital marketing, lead generation and affiliate marketing is a big plus! The position will have a hybrid work model available (50% office, 50% remote) at the Marketcall office in Pasadena, California, If you’re interested, email alex@marketcall.com.
BrokerCalls LLC is seeking to expand our sales team with a Business Development Manager. 3-5 years of industry experience is preferred. The ideal candidate has a strong drive to take initiative and succeed, knowledge of SalesForce, and an aptitude for prospecting. If interested, please contact our hiring manager at katherine.salz@brokercalls.com
The Ringba team is expanding! We are looking to fill the following positions: Vue User Experience Developers, Senior .Net Engineers, and Business Development Managers. Email us at sales@ringba.com with your resume to learn more.
Thank you for watching this week’s episode of “The Pay Per Call Report” and a big thank you to our friends over at OfferVault for providing us with up to the minute market data and helping us analyze the top pay per call trends. Be sure to tune in every Friday afternoon and subscribe to our YouTube channel to stay on top of changes in the industry. If you are a Ringba customer and would like to be featured on the show, please contact your representative for more information.
